Is it really important for brands to listen to customers?
The past few weeks have seen some big brand names making bold, strategic, decisions that go right to the heart of customer service. But are they the right ones?
Jo Causon looks at some of the trends emerging in 2015
Key trends that had started to emerge in 2014 and how we believed they will develop throughout 2015.
Creating a sustainable future: The relationship economy
Customer expectations are certainly continuing to rise and their needs are evolving more rapidly, with convenience, ease of doing business and speed seen as particularly important.
How do you make sure customer service helps your business?
With UK Customer Satisfaction at it's lowest point since 2011 what can you do to make sure customer service helps your business to succeed?
What is Customer Service?
Simply put, customer service is the sum total of what an organisation does to meet customer expectations and achieve customer satisfaction.
Budget 2014: Focus on customer service is central to business competitiveness and growth
The Chancellor George Osborne delivered his Budget Statement to Parliament this week and announced a number of measures to boost business and economic growth.