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Measuring What Matters (16 Sept 2022)

Measuring What Matters (16 Sept 2022)

We can measure customer metrics that are transactional and tangible. But how do we measure those metrics that are essential to building trust, loyalty, and sustainable relationships: the non-tangible, the…

Resilience in the new environment

Resilience in the new environment

Is there a phrase more distinctively British than the stoic wartime imperative to “keep calm and carry on”? Having watched the commentary in relation to the record temperatures set across…

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