Internal customer service
Customer experiences are formed by a series of interactions with an organisation. It is desirable but uncommon to provide 100% solutions at one source to all customer needs. The delivery of suitable outcomes is therefore dependant on a chain of service, sometimes involving a number of different internal departments or even external suppliers. The service chain is only as good as its weakest link and any breakdown will affect the customer experience and the organisational reputation.
Outsourcing
Outsourcing involves the transfer of the management and/or day-to-day execution of a business function to an external service provider.
Reputation
Do people talk about your organisation? It takes 20 years to build a reputation and five minutes to ruin it
eService or self-service
Self-service is the practice of serving oneself when interacting with a supplier of goods or services. eService is a term used to describe self-service via the internet
Accountability
This topic explores how specific responsibility and hence accountability for customer service rests with an appropriate person and how the ethos of collective responsibility and individual accountability sit with each other.
Mission and Vision
A Mission Statement defines what an organisation does. A Vision Statement describes what the organisation wants to become.