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Enhance your customer experience by building trust

Discover how trust is a cornerstone of exceptional customer service. This workshop will delve into the essential components of trust and explore its pivotal role in shaping your organisation’s culture and customer service strategy. Learn how to measure and cultivate trust to drive customer satisfaction and loyalty. 

Our workshops can be taken exclusively for your organisation (either virtually or physically) or booked via our scheduled open courses which are available to all members.   

   

Practical & interactive session
Individual/group feedback
Networking opportunities
Useful tips and insights
Delivered by an Institute expert
Finish with a certificate of attendance
Exclusively for your organisation

Apply the full learning experience into your organisation with tailored case studies and examples (enquire on availability).   

Our scheduled open courses

Gain insight with diverse perspectives, sharing best practice and networking opportunities.   

Book a place today on the following dates:

04/08/2025
02/03/2026

Delivery:

Online or in-person

Level:

Workshop

Duration:

Half day to 1 day

Classroom size:

Up to 14 people 

Audience:

Managers, Team Leaders, HODs 

Cost:

Open workshops: £250pp, in-house delivery: £320pp

Course objectives
Quantify the relationship between trust and customer satisfaction and its direct influence on business performance
Identify the underlying factors and dimensions that contribute to trust and how they interact
Assess your organisation’s strengths and weaknesses in terms of trust-building and trust-breaking behaviours
Explore how trust can be effectively measured and used as a key performance indicator
Develop strategies to cultivate a workplace environment that prioritises trust, transparency, and authenticity

The workshop will employ a mix of lectures, discussion groups, and scenario analyses to facilitate a deep understanding and practical application of the material. Participants will receive a workshop kit that includes a selection of key presentation slides, a self-assessment tool, and access to online resources for continued learning. 

Who should attend?

Managers delivering trusted customer relationships

People developing strategies and/or responsible for customer measures & KPIs

People involved in developing brand and reputation

Members who have undertaken our Academy training include:
Course content

This workshop will delve into the critical role of trust in building strong customer relationships and driving business success. You’ll gain valuable insights into the factors that influence trust, its impact on customer satisfaction and organisational performance, and strategies for cultivating a culture of trust. Delegates will learn:

  • The drivers and dimensions that sit behind and influence trust
  • Trust makers and breakers and how your organisation measures up
  • Trust as a key metric
  • The impact of trusted relationships and reputation on customer satisfaction and business performance
  • The key elements that build a culture of trust
Feedback from our members
“5 star, would definitely benefit the rest of the company that may lack in some areas of customer service.”

Home - Coastline Housing

“Useful and enjoyable course, necessary for every organisation. Leo was an excellent trainer.

Scottish Water - Wikipedia

 “It’s been great taking time out and implementing new service plans. 

About Us | Persimmon Homes

 “Any organisation wanting to enhance the service they offer and improve customer satisfaction should definitely consider enrolling their staff on this course.”

SBHG Home | Website

 “I found the sessions informative, well-balanced, and thought-provoking.”

Sky Broadband review: High cost, poor performance | Expert Reviews

 “Brilliant course, would recommend to colleagues looking to enhance their customer service skills.”

Frequently asked questions

A reliable internet connection, a laptop/computer with a microphone and camera; paper and pen for notetaking.

An Academy Learning & Development Consultant. You can see who our experts are here.

Your environment – ensure you are in a comfortable location and remove any distractions. Make sure you have tested your connection to Zoom. 

Our Academy workshops are only open to members – find out more about becoming a member here.

There may be others attending from other member organisations, presenting an opportunity to network and share thoughts and ideas on the subject. 

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