Skip to content
Build effective teams to elevate customer experiences

Customer service is an increasingly challenging profession when it comes to recruiting and retaining the best people. This workshop tackles the key issues of effective recruitment, engagement, and retention of skilled customer service professionals and looks at ways organisations can employ best practices to improve in these areas.

Our workshops can be taken exclusively for your organisation (either virtually or physically) or booked via our scheduled open courses which are available to all members.   

   

Practical & interactive session
Individual/group feedback
Networking opportunities
Useful tips and insights
Delivered by an Institute expert
Finish with a certificate of attendance
Exclusively for your organisation

Apply the full learning experience into your organisation with tailored case studies and examples (enquire on availability).   

Our scheduled open courses

Gain insight with diverse perspectives, sharing best practice and networking opportunities.   

Book a place today on the following dates:

18/08/2025
13/03/2026

Delivery:

Online or in-person

Level:

Workshop

Duration:

Half day to 1 day

Classroom size:

Up to 14 people 

Audience:

Managers, Team Leaders, HODs 

Cost:

Open workshops: £250pp, in-house delivery: £320pp

Course objectives
Identify key skills and qualities of successful customer service professionals.
Understand what attracts applicants and how to retain them through onboarding.
Learn to build a job description and person specification to attract the right applicant for your organisation.
Develop strong strategies to develop and retain your team.

The workshop will employ a mix of lectures, discussion groups, and scenario analyses to facilitate a deep understanding and practical application of the material. Participants will receive a workshop kit that includes a selection of key presentation slides, a self-assessment tool, and access to online resources for continued learning. 

Who should attend?

Customer Service Managers

Customer Service Executives

Frontline service staff

Team Leaders & Supervisors

Members who have undertaken our Academy training include:
Course content
  • Identify key skills and qualities of customer service professionals: Identify and review key skills and qualities of customer service professionals for different organisations and industries.
  • Craft compelling job descriptions & personal specifications: Learn to attract the right candidates by crafting compelling job descriptions and personal specifications to ensure only the best candidates apply.
  • Attracting the right candidates: Attracting the right candidates in a competitive environment requires more than just a compelling job description and personal specifications. Knowing where to publish job advertisements and which channels to use to reach prospective candidates is critical.
  • Building a strong recruitment brand: Building a strong recruitment brand will demonstrate to prospective applicants that the organisation is a good employer and is more desirable to apply to for growth and development opportunities.
  • Best practices for retaining talent: Learn how to retain talent within an organisation through many different means such as offering growth and development opportunities, recognition, and rewards.
Feedback from our members
“5 star, would definitely benefit the rest of the company that may lack in some areas of customer service.”

Home - Coastline Housing

“Useful and enjoyable course, necessary for every organisation. Leo was an excellent trainer.

Scottish Water - Wikipedia

 “It’s been great taking time out and implementing new service plans. 

About Us | Persimmon Homes

 “Any organisation wanting to enhance the service they offer and improve customer satisfaction should definitely consider enrolling their staff on this course.”

SBHG Home | Website

 “I found the sessions informative, well-balanced, and thought-provoking.”

Sky Broadband review: High cost, poor performance | Expert Reviews

 “Brilliant course, would recommend to colleagues looking to enhance their customer service skills.”

Frequently asked questions

A reliable internet connection, a laptop/computer with a microphone and camera; paper and pen for notetaking.

An Academy Learning & Development Consultant. You can see who our experts are here.

Your environment – ensure you are in a comfortable location and remove any distractions. Make sure you have tested your connection to Zoom. 

Our Academy workshops are only open to members – find out more about becoming a member here.

There may be others attending from other member organisations, presenting an opportunity to network and share thoughts and ideas on the subject. 

Find out more
Training
Workshops
Business Bespoke
Qualifications
Back To Top
Your Cart

Your cart is empty.

No results found...