The web experience – trends in e-service (2009)
£25.00
This literature review analyses the increasingly wide range of e-services and discusses the measurement of e-service quality.
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Description
Written by Carol Kelleher and Joe Peppard of the Cranfield School of Management.
This literature review analyses the increasingly wide range of e-services and discusses the measurement of e-service quality. It also outlines the barriers faced in adopting new technology. This review is free to Institute members: If you are a member please login before buying.
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