Customer Behaviours – Evolution or Watershed?
£600.00
This pan-sector research examinesĀ how customer expectations and behaviours have changedĀ in the last two years, how they will evolve, and how organisations should respond. Each new research brings The Instituteās independent, expert perspective to the key strategic issues affecting customer service.
? Download the research report to discover the evolution of customer behaviours
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Description
Key themes of the research include:
- How have customer behaviours changed in the last 2 years?
- How do changes in customer behaviour manifest themselves in customersā interactions and relationships with organisations?
- Are there customer segments that can be defined around key behaviours?
- What should organisations do to respond effectively to the changes in customer behaviour?
