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Set the
pace for customer service

The independent professional membership body for customer service, working to drive business performance through service excellence.

We exist to improve your business performance by improving your customer experience.

By working with business, the public sector and the Government, we are positioning the UK as world leaders in service – to build a strong economy.

About the Institute

How we help supercharge your customer service

Develop your people

Develop your people

Better trained staff are able to service your customers more efficiently and effectively.

Measure & Benchmark

Measure & Benchmark

Independently measure your success, identify opportunities and benchmark against competitors.

Policy Engagement

Policy Engagement

We engage with the Government and other public officials through our APPG, policy campaigns and partnerships with regulators.

Enhance Your Profile

Enhance Your Profile

Gain recognition of your organisation’s expertise in customer service, building your influence and raising your profile.

Set Service Standards

Set Service Standards

Find out how to set the highest quality standards to provide excellent customer service consistently.

A Critical Friend

A Critical Friend

We act as your critical friend – giving you an impartial outside perspective when you need it.

Research & Insight

Research & Insight

Understand the evolving customer environment, the secrets of excellent service and get practical insight to inform your strategy.

Advice & Support

Advice & Support

We’re here to make sure everything is aligned around your customer to create a compelling, competitive advantage.

Annual Conference 2025

When

4 March, 2025 9:00 – 17:00

Venue

Hilton on Park Lane, London

Join the UK’s leading customer experience forum to explore 2024’s top trends, innovations, and strategies, and revolutionise your approach to customer satisfaction.

Hear from experienced leaders redefining the future of CX
Connect with peers, industry experts & thought leaders
Access industry trends to help you foster loyalty & sustainable growth
Equip yourself with practical tools and strategies for leading with purpose
Book your place

Insight & Thought Leadership

Thought Leadership

Our Members

Content Guru
Content Guru
Sainsbury’s Supermarkets Limited
Sainsbury’s Supermarkets Limited
Equifax
Equifax
Unity Trust Bank
Unity Trust Bank
Babergh and Mid Suffolk District Councils
Babergh and Mid Suffolk District Councils
BUUK Infrastructure
BUUK Infrastructure
Nestle Purina Petcare Logo
Nestlé Purina PetCare
Toyota Financial Services (UK) PLC
Toyota Financial Services (UK) PLC
Asda
Asda
High Peak Borough Council & Staffordshire Moorlands District Council
High Peak Borough Council & Staffordshire Moorlands District Council
Cross Country Trains
Cross Country Trains
SP Energy Networks
SP Energy Networks
GS Yuasa Battery Sales UK Ltd
GS Yuasa Battery Sales UK Ltd
South Hams District Council and West Devon Borough Council
South Hams District Council and West Devon Borough Council
Anglian Water Logo
Anglian Water
Persimmon plc
Persimmon plc
Severn Trent Water plc
Severn Trent Water plc
Information Commissioner’s Office
Information Commissioner’s Office
Aggregate Industries
Aggregate Industries
Lampton Services
Lampton Services

We have around 350 organisational members – big and small – spanning all sectors. We have many individual members, from experienced business leaders, to those starting their careers.

ServiceMark

Our ServiceMark accreditation recognises members who consistently achieve the highest standards of customer experience excellence – and have aligned their workforce with their service strategy.

What is Servicemark?

Success Stories

View Success Stories
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