ROI Toolkit

Marketing Spend and Conversion Rates

Investing in service through improved marketing boosts conversion rates and revenue.

The Equation

Invest Ā£X in Marketing Activity (e.g., Add Live Service Support ) ā†’ Increase Conversion Rate & Revenue (Ā£X) ā†’ Deliver ROI (Ā£Z)

The methodology

An example of how an organisation might use the Marketing Spend and Conversion Rates metric

Things to consider

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Key research/insight from us

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We provided XYZ across multiple sectors

Utilities

Utilities

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Transportation

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Telecommunications and Media

Social Housing

Social Housing

Retail (Non-Food)

Retail (Non-Food)

Retail (Food)

Retail (Food)

Public Services (National)

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Public Services (Local)

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Manufacturing

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Leisure and Tourism

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Insurance

Financial Services

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Construction & Real Estate

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Business Services

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Automotive

Automotive

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