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ROI Toolkit

A/B testing v Retention/Churn

The Equation

TBC

The methodology

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An example organisation using the A/B testing v Retention/Churn metric

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Things to consider

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Key research/insight from us

Research from post card

The Customer Knows (2016)

The Customer Knows (2016)

The Customer Knows (2016)
  • 67% of customers who had a great experience with an employee said they would buy again from that organisation, compared to 11% who had a bad experience.
  • 63% of customers who had a great experience with an employee said they would recommend that organisation, compared to 10% who had a bad experience.
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Time value of money, long term investment, compound growth or success growing business, make profit or investment gain concept, woman walk up growth rising up graph with sandglass metaphor of time.

Test Research Item

Test Research Item

Artificial Intelligence Abstract Illustration Set. Machine learning, neural networks, AI, and data science. Modern technologies. Cartoon flat vector illustrations isolated on white background
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Time value of money, long term investment, compound growth or success growing business, make profit or investment gain concept, woman walk up growth rising up graph with sandglass metaphor of time.

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