Our mission
We are the independent expert, setting and upholding standards to empower our members to improve their service and business performance.
We champion change for individuals, organisations and the wider society, so that the UK is the place to experience great service and is a valued expert on the global stage
Our vision
A world where customer experience makes a positive and sustainable impact on the reputation and economic wellbeing of the UK
Our values
We uphold the standards for our industry and drive progress. We want a world where excellent customer service is demanded, delivered and seen to make a positive impact on organisational performance and the wider economy.
Professionalism, standards and ethics
As the professional body for customer service we lead the way in setting service standards and supporting organisational and individual performance through delivering service excellence.