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Why join The Institute of Customer Service?

Becoming a member of The Institute demonstrates your commitment to customer service improvement and excellence. Established nearly 30 years ago, we are the UK’s independent professional body for customer experience. We set the standards and help you enhance your business performance through better service.

As a member, you receive dedicated support tailored to your requirements. You gain access to independent research, unrivalled training, and pan-sector knowledge sharing. We work with you – as a critical friend – to enhance your customer experience, providing practical tools to embed excellent service throughout your organisation.

We help you set the right strategy and align your culture, people, and processes to boost productivity and create sustainable value.

Interested in becoming a member?

Join 350+ UK businesses in putting customer service at the heart of your organisation to improve performance, productivity, and profitability.

Membership includes:
Tailored membership to suit your needs:

Trusted Advisory Network

Perfect your customer service strategy

Perfect for multi-site, national or international businesses, focusing on long-term customer service strategies. Usually for those who have 750-50k+ employees.

Our Trusted Advisory Network members include organisations such as BT, E.ON, NatWest, Network Rail, Sky, Virgin Media O2 and more.  

Discovery Roadmap

Elevate your CX from the ground up

Ideal for businesses growing and building their customer service frameworks. Usually for those who have one or three sites in the UK, with 50-750 employees.

Our Discovery Roadmap members include organisations such as Bristol Water, Croda, Octopus Energy, Quorn Foods and more.

Individual Membership

Accelerate your career in customer service

Membership of your industry’s professional body is a great way to unlock your potential, improve your career and employability prospects.

Individual membership is perfect for those individuals looking to upskill themselves in customer service and accelerate their career.

What UK Business Leaders say:
Exclusive membership benefits include:

Pan-sector influence

With 350+ members across all sectors, our members gain unique insights on what is happening in customer experience across the UK

Proven track record

We have trained over 18k+ individuals through our qualifications, workshops and courses

Benchmarking tools

Our members receive free tools for an instant assessment of customer service performance against national standards, with 550k+ customers and employees surveyed

Service excellence expertise

We have a deep understanding of what constitutes stellar service, guided by our Service Experience Model – an independent framework to help develop, transform and future-proof customer experience

Policy influence

We are highly active in government and regulatory engagement and run the All-Party Parliamentary Group on Customer Service, advocating for the right policies, legislation and governance for sustainable business growth

Network of excellence

Our members join and maintain a vibrant network of leading companies and public bodies committed to customer service improvement

Member-exclusive resources:

We offer our members a wealth of valuable content, templates and research easily accessed through your member dashboard

Custom research support

As a member, we can provide consultancy services for bespoke research needs, helping you answer your big customer questions

Our member stories:

We are very proud of the success of our members who have driven real transformation into their businesses with customer service excellence. Find out more about their journeys below:

The member’s challenge 

Sky sought to address issues related to employee attrition, absence, and customer complaints. The objective was to implement a structured training program to improve overall service quality and operational efficiency. 

The impact 

Sky’s Aspire Training Programme, accredited by TrainingMark, yielded significant results over 12 months, saving £2.5m. The program achieved a 12% decrease in employee attrition, a 0.5% reduction in absence, and a 58% decrease in mis-selling complaints.  

The member’s challenge 

Scottish Water struggled with customer satisfaction, which was at 60% when they began their engagement with The Institute. They aimed to significantly improve customer satisfaction and employee engagement.

The impact 

Scottish Water has seen customer satisfaction soar to consistently 90% or more. Their employee engagement survey, ‘Your Voice,’ now boasts an 80% return rate, with engagement scores increasing from 50% to over 70% in the past 5 years.

The member’s challenge 

Openreach faced challenges in improving their customer service standards across various departments. They aimed to develop a cohesive strategy to enhance customer interactions and ensure consistent service quality.

The impact 

Through the implementation of a tailored strategy, Openreach achieved notable improvements in service delivery. Key initiatives included focused training programmes and process enhancements, leading to a 1.1% increase customer satisfaction and more effective service operations.

For further information, check out the below:
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