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Understand and prepare for different customer types

In today’s complex economic climate, customer interactions can often be challenging. Our Handling Challenging Customer Interactions workshop, led by experts from The Institute’s Academy, equips your service team with the skills and knowledge needed to confidently navigate difficult situations.

Our workshops can be taken exclusively for your organisation (either virtually or physically) or booked via our scheduled open courses which are available to all members.   

   

Practical and interactive session
Individual/group feedback
Networking opportunities
Useful tips and insights
Delivered by an Institute expert
Finish with a certificate of attendance
Exclusively for your organisation

Apply the full learning experience into your organisation with tailored case studies and examples (enquire on availability).   

Our scheduled open courses

Gain insight with diverse perspectives, sharing best practice and networking opportunities.   

Book a place today on the following dates:

08/07/2025
10/11/2025
31/03/2026

Delivery:

Online or in-person

Level:

Workshop

Duration:

Half day to 1 day

Classroom size:

Up to 14 people 

Audience:

Managers, Team Leaders, HODs 

Cost:

Open workshops: £250pp, in-house delivery: £320pp

Course objectives
Define a challenging interaction and identify various challenges customers may encounter.
Understand the importance of emotional intelligence and empathy in handling challenging interactions.
Recognise different customer types and their potential behaviours.
Recall practical examples of how to address challenging interactions effectively.
Prepare for challenging situations by developing strategies and techniques.
Handle challenging interactions professionally, utilising emotional intelligence and empathy.

The workshop will employ a mix of lectures, discussion groups, and scenario analyses to facilitate a deep understanding and practical application of the material. Participants will receive a workshop kit that includes a selection of key presentation slides, a self-assessment tool, and access to online resources for continued learning. 

Who should attend?

Customer Service Managers

Customer Service Executives

Frontline service staff

Team Leaders & Supervisors

Members who have undertaken our Academy training include:
Course content
  • Discover what is a challenging interaction: Delve into the definition of a challenging interaction and gain clarity on the types of challenges that customers face to better understand how to handle these situations.
  • How to prepare for a challenging situation: Develop strategies to prepare employees to identify the challenge the customer is facing and to handle it in the best way possible.
  • How to deal with a challenging interaction: Discover how to deal with challenging interactions in ways that will benefit both customers and employees with effective strategies to identify the customers challenge and adapt to resolve them.
  • Understanding and responding to different customer types: Learn to identify the different customer types and how best to interact with them to provide the best support in resolving their issues.
  • Scenario-based learning: Participate in detailed simulations that cover a variety of common challenging interactions, enabling participants to apply theories in practical settings.
  • How to manage yourself during and recover from a challenging interaction: Develop strategies for dealing with challenging behaviours safely and effectively, ensuring that staff can maintain their composure and professionalism.
Feedback from our members
“5 star, would definitely benefit the rest of the company that may lack in some areas of customer service.”

Home - Coastline Housing

“Useful and enjoyable course, necessary for every organisation. Leo was an excellent trainer.

Scottish Water - Wikipedia

 “It’s been great taking time out and implementing new service plans. 

About Us | Persimmon Homes

 “Any organisation wanting to enhance the service they offer and improve customer satisfaction should definitely consider enrolling their staff on this course.”

SBHG Home | Website

 “I found the sessions informative, well-balanced, and thought-provoking.”

Sky Broadband review: High cost, poor performance | Expert Reviews

 “Brilliant course, would recommend to colleagues looking to enhance their customer service skills.”

Frequently asked questions

A reliable internet connection, a laptop/computer with a microphone and camera; paper and pen for notetaking.

An Academy Learning & Development Consultant. You can see who our experts are here.

Your environment – ensure you are in a comfortable location and remove any distractions. Make sure you have tested your connection to Zoom. 

Our Academy workshops are only open to members – find out more about becoming a member here.

There may be others attending from other member organisations, presenting an opportunity to network and share thoughts and ideas on the subject. 

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