Built around the creative concept of “Ahead of the Curve”, our new look and feel reflects our commitment to putting you at the cutting edge of customer service excellence.
New and modern, our brand refresh emphasises staying one step ahead of changing customer needs and maintaining a competitive edge in a rapidly evolving landscape. It encapsulates our vision to be a pace-setter, a leader and a critical friend for those striving to create breakthrough service experiences and achieve enduring customer satisfaction.
What’s new in our brand?
Our brand refresh represents our commitment to pushing boundaries and creating new horizons. This has been achieved through a new and vibrant colour palette, striking and impactful photography and the use of clear and bold messaging.
Rollout and what to expectThe refreshed identity will be introduced through a phased rollout across our platforms, publications and collateral. You will begin to see these updates in the coming weeks on our website, social media channels, event materials, training resources and communications.
Through this phased approach, we aim to ensure a smooth transition and allow members time to become acquainted with the refreshed look and feel. We appreciate your patience as we work to ensure this refreshed identity is seamlessly integrated across all our materials.
Access our latest brand guidelines here for more information.
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