100th Head to Head with Kate Syred (Direct Line Group)

Kate Syred, Chief Customer Officer at Direct Line Group, will be meeting with Jo Causon, The Institute’s CEO, as part of our Head to Head series to discuss leadership and challenges faced.

Kate joined Direct Line Group in 2000. She has over 20 years’ experience in the insurance industry. As Chief Customer Officer she leads on the Group’s brand and customer strategy, deepening customer relationships and optimising customer outcomes.  She is also responsible for delivering the strategy and developing products for the Group’s Home, Pet, Travel, Life and Private Businesses and leading the Partnerships division, alongside Pricing and Underwriting and Data.

Previously, Kate was Commercial & Marketing Director for Privilege and launched Direct Line for Business in 2007.

Before joining the Group, Kate held roles in Calvin Klein Cosmetics, Moore Stephens – Vladivostok and qualified as a Chartered Accountant with the National Audit Office. She is also an Associate of the Royal College of Science.