Head to Head with Mark Evans (Direct Line Group)

Each week our CEO, Jo Causon interviews a business leader to discuss the challenges their organisation is facing. Jo’s guest this week is Mark Evans, Managing Director, Marketing & Digital at Direct Line Group.

About Mark Evans – Managing Director, Marketing & Digital at Direct Line Group:
At Direct Line Group, Mark is Managing Director for Marketing & Digital with responsibility for brand, communications, CRM, insight, digital and data across the brand portfolio. He is also Exec sponsor for the BAME element of DLG’s D&I activity, and sits on the Board of DLG Legal Services.

Prior to Direct Line Group Mark worked at HSBC, 118118 and Mars in a range of marketing and commercial roles.

About Jo Causon – CEO, The Institute of Customer Service:
Jo joined The Institute as Chief Executive in 2009. Since then, she has driven membership growth by 150 percent and established the UK Customer Satisfaction Index as the country’s premier indicator of consumer satisfaction, providing organisations with an indicator of the return on their service strategy investment.

Working across the public, private and voluntary sectors, Jo provides strategic advice to boardrooms to raise the standards of service across the UK, providing evidence of the connection between customer satisfaction and operational efficiency and profitability.

You can send your questions in advance by emailing: icsevents@icsmail.co.uk